3 basic que­stions you should answer, befo­re defi­ning your digi­tal stra­te­gy

1. ARE YOU A COMPANY OR A PROFESSIONAL?

In the fir­st case you need to work on mar­ke­ting, other­wi­se you should build your per­so­nal brand, in par­ti­cu­lar if you sell B2B ser­vi­ces. The second option is chea­per, but not easier either faster than the fir­st one!

 

2. ARE YOU SELLING PRODUCTS OR SERVICES? B2C OR B2B?

If you are sel­ling pro­duc­ts, laun­ching an ecom­mer­ce or testing the Ama­zon mar­ket­pla­ce are good ideas; if you offer ser­vi­ces, your web visi­bi­li­ty goal is lead gene­ra­tion = new con­tac­ts, quo­tes, appoint­men­ts, boo­kings, …

This same goal is achie­va­ble if you sell B2B — if you pro­duc­ts are not pri­ced 10,000 euros (which buyer would pur­cha­se them onli­ne, using a com­pa­ny cre­dit card?) you may con­si­der buil­ding an ecom­mer­ce, but this will take time.

 

3. ARE YOU A LOCAL SHOP OWNER?

Ok for mar­ke­ting and ecom­mer­ce if you can hand­le logi­stics and deli­ve­ry, and per­so­nal bran­ding if you are a Pro­fes­sio­nal… but don’t for­get to attract peo­ple around you!

You have to do Local SEO.

Befo­re you approach the topic in deep, you should make sure that you are on Goo­gle Maps, that you have your cre­den­tials to use Goo­gle My Busi­ness, that you can answer to clien­ts reviews on Goo­gle, Face­book and even­tual­ly Tri­pad­vi­sor if you are in hospi­ta­li­ty, …

 

In which case do you reco­gni­ze your­self?

Are you interested in developing
your business online?

Clients

"Clienti da oltre 5 anni, non possiamo che apprezzare il lavoro e il continuo impegno di Valeria Re e del suo team, sempre al passo con le evoluzioni del mondo marketing!"

Dott. Ugo Delle Donne, Socio di BDD Studio Dentistico

"Ho collaborato con Valeria, la Titolare di TICHE srl, in svariate occasioni, in primis corsi relativi a Linkedin erogati in Canton Ticino e per il chapter italiano di AICI (Association of Image Consultants International), che presiedo. Formatrice generosa e attenta, professionista con lunga esperienza, è un piacere averla come amica oltre che lavorare con lei"

Isabella Ratti, Founder Isabella Ratti Style Coaching & Consulting Sagl

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