Digi­tal stra­te­gy is, acco­ding to Nin­ja Mar­ke­ting, “a com­plex of tac­tics, tech­ni­cal actions, tools that are used in digi­tal mar­ke­ting, making the best choi­ces to reach the com­pa­ny goals”.

Any com­pa­ny, pro­fes­sio­nal, asso­cia­tion in any indu­stry can take advan­ta­ges from the web chan­nel, if it is cor­rec­tly used.

When a com­pa­ny faces this mar­ke­ting chan­nel, defi­ning the stra­te­gy should be the fir­st step.

Having a web­si­te, social media accoun­ts, do PR, … without a stra­te­gy may lead to disap­poin­ting resul­ts and the pre­cep­tion of the Inter­net to be unu­se­ful for busi­ness pur­po­ses apart visi­bi­li­ty.

This is not true and we love to demon­stra­te it crea­ting mar­ke­ting plans (not only digi­tal plans), pro­vi­ding digi­tal con­sul­ting or trai­ning peo­ple and com­pa­nies in the field of digi­tal stra­te­gy.