In order to attract and keep the atten­tion of their (poten­tial) clien­ts, Com­pa­nies need nowa­days to exploit their net spa­ce, crea­ting spe­ci­fic con­tent for their web­si­tes and new­slet­ters. 

If the tar­get is based in dif­fe­rent Coun­tries, for exam­ple in an ecom­mer­ce deli­ve­ring abroad, the app­proach needs to be mul­ti­lin­gual, with tex­ts that can’t be writ­ten only in the main lan­gua­ge! 

In effect, only pages and news that are writ­ten in the nati­ve lan­gua­ge of peo­ple sear­ching for the pro­duc­ts will make them visi­ble on search engi­nes: for the same rea­son, trans­la­tions have to be SEO friend­ly, fit­ting spe­ci­fic requi­re­men­ts. 

Qua­li­ty con­tent is not only impor­tant for ecom­mer­ce web­si­tes, having in pro­duct pages their con­ver­tion hook, but also in sho­w­ca­se sites, nee­ding to nar­ra­te the com­pa­nies mis­sion, values etc. in sta­tic pages and in blog posts kee­ping rea­ders infor­med about ongoing acti­vi­tes. 

Additional/essential tools are new­slet­ters, tar­ge­ted email mar­ke­ting cam­pai­gns, sup­por­ted by auto­ma­tion whe­re pos­si­ble, meant to share with clien­ts new infor­ma­tion, upda­tes, pro­mo­tions, …