In order to attract and keep the attention of their (potential) clients, Companies need nowadays to exploit their net space, creating specific content for their websites and newsletters. 

If the target is based in different Countries, for example in an ecommerce delivering abroad, the appproach needs to be multilingual, with texts that can’t be written only in the main language! 

In effect, only pages and news that are written in the native language of people searching for the products will make them visible on search engines: for the same reason, translations have to be SEO friendly, fitting specific requirements. 

Quality content is not only important for ecommerce websites, having in product pages their convertion hook, but also in showcase sites, needing to narrate the companies mission, values etc. in static pages and in blog posts keeping readers informed about ongoing activites. 

Additional/essential tools are newsletters, targeted email marketing campaigns, supported by automation where possible, meant to share with clients new information, updates, promotions, …