Client: Baby Pit Stoppers, a project of the Baby Friendly Society Association, is Italy’s very first map of family friendly places. More than 20k families use every year its Android and web apps.

Period: November 2017 – December 2018.

Activities:
1. Website release
2. Onsite SEO optimization
3. Email marketing
4. SEM – Google Ad Grants campaign
5. Strategy consulting, growth hacking

Main results:
• defined the “Strutture amiche” business model
• +400% YoY traffic and users.