True Dia­mond Per­fu­me d.o.o. is a ita­lo-ser­bian star­tup. The com­pa­ny crea­ted and laun­ched Per­fect Match, the fir­st per­fu­me in the world with a real 0.25 cara­ts, cer­ti­fied dia­mond in its cap, that can be remo­ved and used for any jewel.

Period: June 2019 – nowa­days.

Acti­vi­ties:

1. Stra­te­gy and mar­ke­ting con­sul­ting
2. Relea­se of the new mul­ti­lin­gual, Woo­com­mer­ce based ecom­mer­ce web­si­te (2020) in English, Ita­lian, French and Rus­sian; Ser­bian lan­gua­ge add-on (2022)
3. Web­si­te mer­chan­di­sing: mana­ging con­tent and pro­duc­ts on the pre­vious ecom­mer­ce web­si­te
4. SEO: onsi­te opti­mi­za­tion in English, Ita­lian, French and Ser­bian for Western search engi­nes, for Rus­sian on Yan­dex; off­si­te SEO acti­vi­ties for English, Ita­lian and French
5. SEM: cam­pa­gne Goo­gle Ads – Search, Display, Video/Youtube e Shop­ping
6. SMM: Insta­gram, Face­book, Lin­ke­dIn, You­tu­be
7. Influen­cer mar­ke­ting: among the other Ambas­sa­dors, Nina Seni­car (sho­w­girl), Nata­ly Osmann (tra­vel wri­ter), sport cele­bri­ties and blog­gers focu­sed on Per­fu­mes
8. Copy­w­ri­ting, blog­ging: wri­ting news for the Sto­ries sec­tion of the web­si­te, in English and Ita­lian
9. Media rela­tions & offli­ne adver­ti­sing: mana­ge­ment of cam­pai­gns and adver­to­rials on beau­ty maga­zi­nes, pro­duc­tion of adver­ti­sing pages.