True Diamond Perfume d.o.o. created and launched Perfect Match, the first perfume in the world with a real 0.25 carats, certified diamond in its cap, that can be removed and used for any jewel.

Period: 2019 – 2022.

Activities:

• Strategy and marketing consulting
• Release of the new multilingual, WooCommerce based ecommerce website (2020) in English, Italian, French and Russian;
• Serbian language add-on (2022)
• Website merchandising: managing content and products on the previous ecommerce website
• SEO: onsite optimization in English, Italian, French and Serbian for Western search engines, for Russian on Yandex; offsite SEO activities for English, Italian and French
• SEM: campagne Google Ads – Search, Display, Video/Youtube e Shopping
• SMM: Instagram, Facebook, LinkedIn, Youtube
• Influencer marketing: among the other Ambassadors, Nina Senicar (showgirl), Nataly Osmann (travel writer), sport celebrities and bloggers focused on Perfumes
• Copywriting, blogging: writing news for the Stories section of the website, in English and Italian
• Media relations & offline advertising: management of campaigns and advertorials on beauty magazines, production of advertising pages.