True Diamond Perfume

True Diamond Perfume d.o.o. created and launched Perfect Match, the first perfume in the world with a real 0.25 carats, certified diamond in its cap, that can be removed and used for any jewel.

Period: 2019 – 2022.


  • Strategy and marketing consulting
  • Release of the new multilingual, WooCommerce based ecommerce website (2020) in English, Italian, French and Russian;
  • Serbian language add-on (2022)
  • Website merchandising: managing content and products on the previous ecommerce website
  • SEO: onsite optimization in English, Italian, French and Serbian for Western search engines, for Russian on Yandex; offsite SEO activities for English, Italian and French
  • SEM: campagne Google Ads – Search, Display, Video/Youtube e Shopping
  • SMM: Instagram, Facebook, LinkedIn, Youtube
  • Influencer marketing: among the other Ambassadors, Nina Senicar (showgirl), Nataly Osmann (travel writer), sport celebrities and bloggers focused on Perfumes
  • Copywriting, blogging: writing news for the Stories section of the website, in English and Italian
  • Media relations & offline advertising: management of campaigns and advertorials on beauty magazines, production of advertising pages.

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